A brokerage from Canisteo, NY
Independent shelves deserve vetted American suppliers.
We're a small B2B sourcing firm in the Southern Tier of New York. For six years we've matched main-street retailers with the wholesalers and makers we'd want on our own shelves — and we stay through the first purchase order to make sure the freight doesn't go sideways.
No membership fee for buyers · Suppliers pay only on confirmed orders
Our consolidation partner in Hornell, NY — where most Northeast LTL freight stages.
What we actually do
Sourcing is a relationship business. We treat it like one.
Hand-matched sourcing
Every supplier we suggest is one we have personally worked with — no algorithmic guesses, no auto-generated lists.
Vetted American makers
We verify EINs, walk through sample orders and confirm lead times before we ever pass a contact along.
Net-terms support
We help new buyers negotiate net-30 or net-60 terms and stand behind first orders so suppliers feel safe extending credit.
Freight that makes sense
We coordinate LTL freight class, pallet counts and consolidation so your first wholesale shipment isn't your most expensive one.
Who we work with
Six independent retail categories. One sourcing desk.
How it works
Four steps. Usually four weeks.
Most engagements start with a 30-minute discovery call and end with goods on your loading dock about a month later. We don't push for long contracts because we don't need to — buyers come back when the work is good.
- 01
Tell us your shelf
We start with a phone call. What you sell, what's working, what you wish you could carry. No pitch deck — just a conversation.
- 02
We do the search
We pull from our network of 300+ vetted suppliers and surface 4–6 that match your price points, lead times and minimums.
- 03
Samples & references
We arrange sample orders and put you in touch with two existing buyers per supplier so you can ask the awkward questions.
- 04
First order — together
We sit in on the first PO. We catch the freight class mistake, the misfiled tax cert, the missing W-9, before they cost you money.
300+
Vetted suppliers in network
112
Independent buyers served
6 yrs
Working the Northeast
$0
Cost to become a buyer member
A note from the founder
"I started WICE because I watched too many friends in retail get burned by online directories that called themselves 'matchmakers.' We're not a directory. We pick up the phone, we know the makers personally, and we stay until your first crate is unwrapped."
— Amy Burdick, Founder & Managing Broker
Read Amy's storyFrom the people we work with
Buyers and makers talk straight here.
Amy found us a pottery line out of Ithaca that has become 14% of our gift revenue. She also caught a misfiled resale cert before it cost us. Worth every minute on the phone.
I was burned twice by a directory site before I called WICE. Every supplier they've sent us has shipped on time, in full, on the first order. That's not normal — that's vetted.
I'm a maker, not a salesperson. WICE booked me into three retailers I'd never have reached on my own and helped me write a line sheet that doesn't look like a spreadsheet.
From the journal
Plain-English notes from the desk.
Let's talk
A 30-minute call costs nothing and usually saves a season.
Pick up the phone, or drop us a note. Amy answers most messages the same day.